Newsletter analytics terminology

Unique Opens + Clicks

‘Unique Opens' means how many unique people opened the newsletter.

'Unique Clicks' means how many unique people clicked a link inside the newsletter.

Link Activity

‘Unique' means how many people. ‘Total’ means the total number of clicks.

For example: 98 unique people clicked one or more links 99 times.

Unique clicks: 98

Total clicks: 99